20 of the Best Advertisement Examples to Inspire your Next Campaign (2023)

20 of the Best Advertisement Examples to Inspire your Next Campaign (1)

There are tons of brands out there, and new ones cropping up every day, with many of them competing for the attention of your audience.

All the hard work you put into creating a website is a big step in setting your brand apart. But your site can’t do all the work alone. You’ll also need to advertise across the channels that your audience is paying attention to, and position your brand front-and-center there.

If you’re not sure where to start, don’t worry. We’ve put together a curated selection of 20 of the most creative, unique, and memorable advertisement examples to inspire your next marketing strategy and campaign.

Get to know the different types of advertisements

Advertising is a paid form of marketing. While it’s natural to associate advertising with the digital banner ads we see everywhere online nowadays, there are so many other types of ads you can follow to get the word out about your brand.

Let’s take a look at the four most popular ones and a few advertisement format examples for each of them:

Print advertising

Today, print ads appear in the form of:

  • Billboards

  • Flyers and brochures

  • Vehicle wraps and bus signage

  • Newspaper and magazine ads

  • Direct mailers

Print advertising is the oldest form of advertising we have, as there’s proof of advertising on wall paintings, papyrus, and amongst ruins from ancient civilizations in Egypt, China, Greece, and Rome. But in terms of modern print advertising that we’re familiar with, it began with the advent of print media in Europe in the 16th and 17th centuries.

Unlike other types of advertising that can quickly pass consumers by, print ads have the ability to stick around—especially the forms that people can hold and carry around with them.

Radio advertising

There are three different types of ads that appear on the radio, audio streaming services, and podcasts:

  1. Short commercial breaks

  2. Sponsored content and promotions

  3. Interstitial and banner ads

Traditional radio commercials began to appear over the airwaves in the earlier part of the 20th century. While nowadays it might not be as popular a medium as it once was, it can still be an effective and cost-effective way to introduce a national brand to an audience and keep it top-of-mind with existing customers.

Podcasts, of course, provide a new opportunity to reach listeners. With sponsored content, in particular, brands can reach a highly relevant and engaged audience if they partner with the right show.

Television advertising

The first TV commercial aired in 1941 in the United States and took place in the middle of a baseball game. The main selling point about this type of advertising is that it combines the visual attractiveness of print ads with the captivating sound from radio. So, it’s really the best of both worlds.

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Like radio, TV now has a digital counterpart, so there are more ways to advertise on TV than just the traditional mid-show commercial break. Thanks to digital streaming platforms like Hulu, video ads can appear before, during, or after some of the hottest movie and TV releases.

Online advertising

Online advertising is the youngest form of advertising, yet it’s older than you may think. It has origins before the internet was launched—in the form of email back in the 1970s. The first banner ads, however, appeared after the internet went global in the ‘90s.

There are many different ways to advertise online:

In fact, online advertising is not too far from the different types of content marketing. The only difference between the two is that the latter is commonly done in self-owned platforms or free advertising sites.

Because of this versatile range of ad types and placements, online advertising has become the most powerful tool in a brand’s arsenal today. However, that doesn’t mean that other kinds of advertising should be forgotten. When all four are combined, it can be a truly potent combination for a brand trying to reach their audience wherever they go.

20 of the best advertisement examples of all time

If you’re looking for creative advertising examples to spark some inspiration as you design your next ad campaign, look no further.

Below, we’re going to look at 20 of the most popular ads across print, radio, TV, and the internet. Even if you don’t see billboard ads or radio spots in your future, there are some really neat lessons about creativity to take away from each of these advertisement examples:

Apple iPod silhouettes

In 2003, Apple launched an ad campaign for the iPod. Each ad featured a silhouette figure frozen mid-dance atop a brightly colored background. The white Apple logo, iPod trademark and iPod device stood out in stark contrast to all the color.

These ads first appeared as billboards, public signage, and in print. Soon followed the TV commercials where the silhouettes danced to pop hits.

The most interesting part of this famous advertising example is that Steve Jobs didn’t originally like the ads because “It doesn’t show the product.” He was proven wrong as the campaign, designed by TBWA\Chiat\Day, earned the agency a number of awards and helped skyrocket the iPod and Apple to new levels of success.

KFC “FCK” apology

The KFC “FCK” ad wasn’t really an ad at all. It was an apology in ad’s clothing that ran in 2018 after a provider switch that caused a week-long KFC chicken shortage in the UK.

Why would KFC go to the lengths of having ad agency Mother London put this campaign together? I mean, it’s just chicken, right?

Well, considering some customers called the police when they discovered the chicken shortage, it wasn’t a laughing matter to many of KFC’s customers. At least, not until the ad went out and the cheeky apology gave customers a reason to fall back in love with KFC.

20 of the Best Advertisement Examples to Inspire your Next Campaign (2)
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IKEA “pee on this”

You read that correctly. IKEA put agency Åkestam Holst and Mercene Labs to work in creating the first pee-stick ad in 2018.

Women were invited to pee on the ad instead of the pregnancy test pee-stick to find out if they were expecting. If the test revealed they were indeed positive (and, yes, it actually worked), they’d see the special discounted price of the advertised crib in the photo.

It’s a unique concept that not only gave mothers-to-be a free way to confirm their pregnancy, but also got people talking about the ad, the company and, naturally, the heavily discounted crib.

20 of the Best Advertisement Examples to Inspire your Next Campaign (3)

Spotify embarrassing listening habits

In 2016, Spotify took its advertising to the streets with this listening habits ad campaign. Spotify’s own in-house advertising team handled the creative for this one.

Each billboard revealed some of the more quirky (but totally relatable) listening habits of its users and it displayed them in a meme-like format.

What’s particularly interesting about this advertising example is that Spotify chose a platform completely unlike its own to run the campaign. It just goes to show you that digital advertising isn’t an all-in-one solution, even for giants like Spotify that dominate that space.

20 of the Best Advertisement Examples to Inspire your Next Campaign (4)

Copenhagen Zoo snake bus

This award-winning ad design was created by Bates Y&R. Peder Schack, who came up with the concept, told The Star it came from a desire to “make the most possible impact for a very small budget.”

The illusion proved pretty powerful, with some commuters refusing to ride the bus because of it.

This isn’t the only snake-inspired design created on behalf of the Copenhagen Zoo. The agency then went on to transform the inside of subway cars into full-on zoos with snakes writing around on the ground and monkeys hanging out of the windows.

20 of the Best Advertisement Examples to Inspire your Next Campaign (5)

Audible “There’s another way to get away”

It only makes sense that a company that brings audiobooks to the masses would run an audio (and companion video) campaign to promote its solution. This isn’t your ordinary ad for audiobooks though.

Fold7’s chief creative officer Ryan Newey told Marketing Dive how the fictional airline story could’ve only come about because of what happened in 2020:

“It fitted a moment that would otherwise never have existed. No other time can we play on the context of people wanting to be free to travel again. The message of traveling in the mind's eye would have technically worked before, but not really resonate in the way it does now.”

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This is a great example of how a brand can deviate from its typical advertising strategy to capitalize on a moment in time.

Nike “Just Do It.”

The Nike trademark “Just Do It.” was created in 1988 by the Wieden+Kennedy agency. Unlike the softer fitness-related campaigns of the ‘80s, Nike wanted a stronger, more inspirational approach and this proved to be the right one.

The slogan is attributed to the brand’s massive market share growth from 18% to 43% between ‘88 and ‘98. It also significantly increased its reach thanks to how many languages it’s been translated into, including Braille.

To this day, “Just Do It.” is still part of Nike’s advertising efforts. However, Nike’s VP of Global Brand Marketing, Davide Grasso, doesn’t see it as just a slogan:

“Instead, what we’ve found to be most effective is inviting people to join us in what we believe in and what we stand for. And what we stand for is to serve and honour athletes. I think that’s why ‘Just Do It’ has had such an impact over the last 20 years and continues to. It’s genuine and speaks to our core mission.”

Old Spice “The man your man could smell like”

Wieden+Kenney is the agency also responsible for the Old Spice “smell like a man” ads. But why would they promote men’s body wash with an ad clearly targeted at women who would lust after spokesperson Isaiah Amir Mustafa?

According to the agency, data revealed that 60% of men’s body wash buyers were actually women. So, they launched this hilariously memorable ad during the Super Bowl when they knew men and women would be watching it together.

The ultimate goal of the campaign was to increase sales by 15%. Their targets were way off though. Just four months after the Super Bowl, sales were up by 60%. By July, sales had doubled. In addition to raking in the dough, Advertising Age also named this campaign one of the best of the 21st century.

VW & Stephen Hawking

What better way to get radio listeners’ attention than by using an instantly recognizable voice in your ad?

For about 20 seconds, Stephen Hawking talks about physics and the universe before musing about how the VW up was so cheap. As you can imagine, the ad got a lot of attention and not all of it was positive.

Designer Paul Randall called it “wrong”. Commenters seemed to be split on the matter. Some thought it was a really clever way of getting their attention. There were others though who thought it exploited Hawking’s voice or was an insult to disabled people.

However, the agency behind the ad let Randall and all those concerned know that Hawking did indeed give his consent to be part of the ad and was a good sport about it.

McDonald’s ad outro

This advertisement example isn’t for just one McDonald’s ad. It’s specifically for the ba da ba ba ba “I’m lovin’ it” outro it’s now synonymous with and that helped reignite McDonald’s fledgling reputation in the early ‘00s.

Now, it’s not like McDonald’s is the first brand to use a catchy jingle in its ad campaigns. However, this one caused a lot of talk because of where it came from - or, rather, who it came from.

Justin Timberlake, Pharrell Williams, and Pusha T have all claimed credit for creating the jingle. Although Timberlake and Williams collaborated on a song called “I’m Lovin’ It” for the ad campaign, the original creators of the jingle are ad agency Heye & Partner and Mona Davis Music.

Snickers’s “Hungry Betty White”

Everyone loves Betty White, so it’s no surprise that this 2010 Super Bowl commercial, created by BBDO for Snickers, caught the attention of everyone.

Not only did this ad cement Betty White’s position as “a national treasure”, but it also immortalized the slogan “you’re not you when you’re hungry”.

It was the first in a long series of hilarious commercials that aired in 80 countries around the world and featured celebrities like Steve Buscemi, Liza Manelli, and Willem Dafoe.

Herbal Essences “Yes! Yes! Yes!”

Beauty historian Lisa Mulvany explains how Clairol was floundering in the ‘90s. In response, it added an “s” to the end of its Herbal Essence(s) line, switched up the formula for natural ingredients, and gave each shampoo an intoxicating smell. The resulting ad campaign is what got people to pay close attention to the new product line.

Essentially, Herbal Essences compared its shampooing experience to climaxing. The commercials were polarizing (for obvious reasons), but they were effective.

To this day, people still equate the hair care line with women screaming “Yes!” in the shower. Considering how strong of a connection there is between memory and the senses, this was a brilliant choice for the brand’s success and longevity.

Dunkin’ Donuts “American runs on Dunkin’”

In 2006, Dunkin’ Donuts—with the help of Hill Holliday—launched this ad campaign in an attempt to reposition and revitalize its 50-year-old brand.

From radio to TV, and outdoor billboards to internet ads, Americans heard all about how Dunkin’ Donuts coffee was powering their lives. It also came with a special interactive component on the website.

What’s interesting about this long-running ad campaign is that it’s been repurposed in recent years due to a change in brand goals. The “America runs on” is still around, but it’s definitely more product-focused than brand-focused now.

ASPCA “In the Arms of An Angel”

At the time, this ASPCA ad was referred to simply as “The Ad”. It had a potent combination of Sarah McLachlan’s “In the Arms of An Angel”, homeless animals shaking and crying in shelters, and the singer herself calling for you to help support these animals.

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Within two years, the ASPCA raised over $30 million from this fundraising effort. Why was it so effective? According to the spokesperson: “It was brutal doing those ads. It was like, ‘Can you just be a little sadder and a little more this and little more that.’ [And now] I can’t watch them, it kills me.”

Oreo’s “Dunk in the dark”

Oreo’s 2013 Super Bowl tweet is one of the greatest examples of social media marketing.

The post wasn’t promoted. It was simply a tweet that happened in real time and Oreo instantly went viral for its quick-witted response to the power outage.

The tweet wasn’t some off-the-cuff response by Oreo execs though. The 15-person team from 360i, Kraft, and MediaVest had been doing war room strategies for two years leading up to the event. They tell the story about how that tweet came to be here.

20 of the Best Advertisement Examples to Inspire your Next Campaign (6)

Taco Bell’s “Routine republic”

Considered by some to be an ad “fail”, Taco Bell’s 3-minute, Hunger Games-like ad got people talking.

This mini-film depicted a breakfast routine republic where everyone is encouraged to eat the same breakfast every day, which looks eerily similar to McDonald’s breakfast menu. If the comparison wasn’t clear enough, the clown dictator and lookalike minions, yellow slide and ball pit made sure that consumers draw the comparison.

Why would Taco Bell take such a clear dig at McDonald’s? Because it had recently launched a new breakfast menu and this was its way of trying to chip away at the golden arches’ dominance in that arena.

Motel 6 & Tom Bodette

Motel 6 might not be a glamorous hotel chain, but that’s exactly what made this ad campaign so perfect for the brand.

The agency behind the campaign—The Richards Group—did extensive user testing and discovered that the reason people stay at Motel 6 properties is because of how cheap they are. And so they decided to lean into this promise.

The ads featuring spokesperson Tom Bodette talking about mundane things (like lost keys) were a huge hit and won the brand and its agency “Best of Show” at the 26th Annual Radio Mercury Awards.

Wendy’s “Where’s the beef?”

In Wendy’s 1984 jab at fast food giants like McDonald’s, three old ladies complain about the giant bun and teeny-tiny beef patty.

The now-famous tagline was created by Creative Director Ben Colarossi in an attempt to set Wendy’s fresh meat patties apart from the competition. The TV ad gave it a whole new meaning and became a household phrase.

Although it was originally made popular in the ‘80s, Wendy’s has revived it twice since—in 2011 and in 2020.

“Dumb Ways to Die” PSA

The McCann Erickson-created “Dumb Ways to Die” song and accompanying video aren’t technically an advertisement. They were a public service announcement created for Metro Trains Melbourne in 2012.

The original intention of the ad was to draw attention to rail safety in a fun and funny way. However, the catchy tune and reckless bean characters quickly took on a life of their own.

The song ended up on the iTunes Top 10 and the YouTube video has been watched by hundreds of millions of people. Its game and its sequel performed just as well as the song. It also won two Grand Prix awards at the Cannes Lions Festival.

The Dollar Shave Club intro ty

Dollar Shave Club’s YouTube video is one of the best examples of how to translate a viral video into a successful brand.

Originally shot for $4,500 and starring founder Michael Dubin (who came up with the concept, too), the YouTube video sent shockwaves through the startup. The ad crashed the company’s website the day after it went live and they had 12,000 orders to process 48 hours later.

Today, Dollar Shave Club is a billion-dollar company and has expanded far beyond selling razors. But this viral ad is one that consumers will never forget for being “f**king great”.

20 of the Best Advertisement Examples to Inspire your Next Campaign (7)
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By The Wix Team


What is considered the best advertising campaign? ›

1. Nike: "Just Do It" Campaign. One of the most iconic marketing campaign examples is Nike's “Just do it” campaign. Nike launched the campaign in 1988 and featured both professional and amateur athletes sharing their accomplishments and inspiring viewers to do the same.

What is an advertising campaign example? ›

This type of advertising allows marketers to create relevant campaigns for the right people. For example, a sportswear manufacturer can increase its sales by placing ads on blogs devoted to sports since people interested in sports are very likely to be interested in sports clothing.

What is the most effective advertisement for you? ›

The most effective advertising is still word-of-mouth

Word-of-mouth advertising is considered the most effective form of advertising. Satisfied customers are your best advertisements.

What are the most common products advertised give 5 examples? ›

13 well-known creative product advertisement examples:
  • Coca-Cola: Share a Coke. ...
  • DeBeers: A Diamond is Forever. ...
  • Budweiser: “Whassup.” ...
  • Procter & Gamble: Thank You, Mom. ...
  • Always: #LikeAGirl. ...
  • Old Spice: The Man Your Man Could Smell Like. ...
  • Google: Year in Search. ...
  • Metro Trains: Dumb Ways to Die.
Oct 31, 2021

What is a good advertisement? ›

A good advertisement will: Grab the attention of viewers. Encourage them to take action. Outline the benefit of doing so.

What is campaign and examples? ›

A campaign is any series of actions or events that are meant to achieve a particular result, like an advertising campaign of television commercials and Internet ads that tries to convince kids to buy bubble gum-flavored toothpaste.

What are the 3 types of campaign? ›

There are several types of marketing campaigns you can use to achieve various marketing goals within an organization:
  • Traditional media campaign. ...
  • Seasonal push campaign. ...
  • Product launch campaign. ...
  • Brand awareness campaign. ...
  • Rebranding campaign. ...
  • Brand launch campaign. ...
  • Contest marketing campaign. ...
  • Email marketing campaign.
Feb 24, 2023

What are the example of campaign strategies? ›

  • Campaign advertising (e.g. using posters, radio and TV announcements)
  • Attracting media attention (e.g. with press conferences and stunts)
  • Demonstrations, rallies, marches and other forms of mass meetings.
  • Using traditional arts to raise awareness or initiate community dialogue.
Jan 3, 2012

What is a successful campaign? ›

Successful campaigns first and last establish credibility and a sense of truth and rightness in all that they do. People, products and ideas all seem to be reasonable, feasible, competent, trustworthy, expert and so on. It is easy to accept what is said as fair and difficult to make accusation of lying or deception.

What is the most effective advertising appeal? ›

Appeal to emotion to win your customers over and persuade them to buy. Emotional advertising takes into consideration emotions linked to personal and social needs. Reaching consumers by appealing to their emotions is one of the most effective and persuasive advertising techniques.

What makes a good advertisement choose the best combination? ›

Good advertisements are those that can grab the attention of the viewer and convey a message in a short amount of time. They should be creative, memorable, and truthful. By following these guidelines, advertisers can create ads that are more likely to be successful.

What are 3 common types of advertising? ›

There are 3 main types of digital advertising at your disposal:
  • display advertising.
  • paid search advertising.
  • social media advertising.
Sep 23, 2022

What are the 5 main types of advertising? ›

What are the Types of Advertising You'll Learn at Bennett?
  • Social Media Advertising. ...
  • Paid Search Advertising. ...
  • Print Advertising. ...
  • Broadcast Advertising. ...
  • Out-of-Home Advertising. ...
  • Mobile Advertising. ...
  • Direct Mail Advertising.
Oct 10, 2022

What are the 4 types of products with examples? ›

There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods. Let's dive into each one in more detail.
Examples of convenience goods include:
  • Gum.
  • Toilet paper.
  • Soap.
  • Toothpaste.
  • Shampoo.
  • Milk.
Mar 23, 2023

What are the 8 major types of advertising? ›

14 different types of advertising
  • Print advertising. Print advertising refers to printed advertisements, often seen in newspapers and magazines. ...
  • Direct mail advertising. ...
  • Television advertising. ...
  • Radio advertising. ...
  • Podcast advertising. ...
  • Mobile advertising. ...
  • Social media advertising. ...
  • Paid search advertising.
Mar 10, 2023

What are the 7 key areas in advertising? ›

The 7 elements of the marketing mix include the following:
  • Product (or Service) Your customer only cares about one thing: what your product or service can do for them. ...
  • Price. Many factors go into a pricing model. ...
  • Promotion. ...
  • Place. ...
  • People. ...
  • Packaging. ...
  • Process.

What are the top 5 commercials of all time? ›

TV's Most Memorable Commercials
  • 1959: The First Ever Barbie Commercial.
  • 1965: The Oscar Mayer Wiener Jingle.
  • 1970: Tootsie Roll Tootsie Roll Pop.
  • 1971: Coca-Cola “Hilltop”
  • 1971: Keep America Beautiful's “Crying Indian”
  • 1971: Life Cereal “Three Brothers”
  • 1979: Coca-Cola “Mean Joe Greene”
  • 1984: Apple Computer “1984”

What are the most creative advertisements? ›

Which is the most creative advertisement? Panasonic Nose Hair Trimmers, Colgate Floss, IKEA Assembly Service, and Nivea Night are some of the most creative advertisements.

What is the most successful ad of all time? ›

Apple's "1984" Super Bowl commercial is regularly cited as one of the most successful and memorable advertisements of all time.

What are 8 examples of advertising media? ›

Types of advertising channels
  • Print media. Print media is a means of mass communication through printed publications, such as brochures, magazines, newspapers and leaflets. ...
  • Outdoor media. ...
  • Transportation advertising. ...
  • Radio media. ...
  • Television media. ...
  • Speciality media. ...
  • Digital media. ...
  • Direct mail advertising.
Mar 9, 2023

What are the 5 strategies of advertising? ›

Here are five cutting-edge techniques and strategies to consider for your next campaign.
  • Improve decisions at scale through AI advertising. ...
  • Interact with consumers through conversational marketing. ...
  • Achieve personalization through predictive targeting. ...
  • Mitigate bias in advertising campaigns.
Jan 25, 2022

How do you write a simple advertisement? ›

How To Write An Effective Advertisement
  1. Determine the medium. Before you write your advertisement, think about where you want to publish it. ...
  2. Identify your audience. ...
  3. Create a headline. ...
  4. Include a hook. ...
  5. Use second person. ...
  6. List a problem. ...
  7. Share a solution. ...
  8. Describe your product.
Sep 6, 2022

What are the 6 characteristics of a good advertisement? ›

Salient features or characteristics of a good advertisement copy are: (1) it should be simple (2) it should be capable of holding the reader's attention (3) it must be suggestive (4) it should have conviction value (5) it should educate the people (6) it should have memorizing value and (7) it should be true!

What should I say in my advertisement? ›

Each advertisement must say to each reader: “Buy this product, for this specific benefit.” The proposition must be one the competition cannot or does not offer. It must be unique-either in the brand or in a claim the rest of that particular advertising area does not make.

How do I create a campaign? ›

8 steps to prepare your campaign for success
  1. Define your objective. Each campaign begins by choosing a goal. ...
  2. Choose a campaign type. ...
  3. Set a budget. ...
  4. Choose your bidding. ...
  5. Add assets to your ads. ...
  6. Create ad groups. ...
  7. Select your targeting. ...
  8. Set up conversions.

What is a campaign idea? ›

A campaign's big idea is the overarching message that underpins all elements of a campaign in order to resonate with the target audience. The big idea will need to be rooted in a piercing insight and linked to the campaign's objectives to ensure it has maximum impact and relevance.

What are the 4 elements of advertising campaign? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What are some awareness campaigns? ›

Keep reading to find out why.
  • ALS Ice Bucket Challenge. The Ice Bucket Challenge was random, let's be honest. ...
  • No Make-Up Selfie. This social media campaign began and the UK and spread virally throughout Australia. ...
  • ControlArms.org. ...
  • Stop The Traffik – Sex Worker Dance Video. ...
  • Water is Life – First World Problems.

What are the 6 steps needed for a successful campaign? ›

Here are six key steps to putting your campaign plan together:
  • Define the Victory. It's important that everyone agrees on the core goal or goals of your campaign. ...
  • Evaluate the Campaign Climate. ...
  • Chart the Course. ...
  • Choose Your Influence Strategy. ...
  • Message for Impact. ...
  • Manage Your Campaign.
Jan 27, 2022

What are the 4 steps of campaign process? ›

The acronym stands for Research, Planning, Implementation, and Evaluation. RPIE is a must for every campaign and a great way to ensure all bases are covered. Once you have the overall idea of the campaign down now it is time for RPIE.

What are the 8 marketing activities? ›

The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix.

What is an example of a campaign creative concept? ›

Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant. Some examples include: Nike's “Just Do It” campaign, the “Got Milk?” campaign and the Red Ribbon Campaign.

What is 1 example of campaign and advocacy? ›

An example of an advocacy campaign might be an organized effort to pass a new state law requiring schools to offer universal pre-K. Another example might be to stop a local business from using styrofoam containers for their take-out orders.

What makes a good successful campaign? ›

Good Marketing Campaign Components Defined Audience A Solid Offer A Hook Brand Awareness Advantage A good marketing campaign will appeal to a large customer base and make those customers interested and excited about that campaign.

What is the key message of a campaign? ›

Key messages are the main points of information you want your audience to hear, understand, and remember. They are bite-sized summations that articulate what you do, why you do it, how you are different, and what value you bring to stakeholders.

What are 4 advertising appeals? ›

Types of Advertising Appeals. The various types of advertising appeals are rational appeal, musical appeal, sexual appeal, humor appeal, emotional appeal, scarcity appeal, and fear appeal.

What are the most common advertising strategies? ›

Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words. In this guide, we're going to share 23 of the most common techniques when it comes to advertising.

What is an example of emotional advertising? ›

For instance, creating awareness on global warming, harmful effects of smoking and drinking, etc., are emotional advertising examples.

What three things must an advertisement do? ›

The first step is to attract your reader's attention with an exciting graphic, step two is to pull them into your ad with a gripping headline, and the third step is to persuade them to take action with your copy. A good graphic can attract the attention of your prospect and draw them in to your message.

What are the 12 major advantages of advertising? ›

Advertising offers the following advantages.
  • (1) Introduces a New Product in the Market:
  • (2) Expansion of the Market:
  • (3) Increased Sales:
  • (4) Fights Competition:
  • (5) Enhances Good-Will:
  • (6) Educates The Consumers:
  • (7) Elimination of Middlemen:
  • (8) Better Quality Products:

What is the most powerful element in advertising? ›

As the US advertising legend Bill Bernbach famously said, “The most powerful element in advertising is the truth”. And never has this been more prevalent than it is now. No smoke and mirrors, no clever gimmicks, no skirting around the truth.

What is an example of advertising? ›

What are some examples of advertisement? Some examples of product advertisement are direct mail, compartive, cooperative, informational, and outdoor advertising. Advertising channels include television, radio, print, website, social media, outdoor/billboards, and digital placement.

What are the 6 form of advertising? ›

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What are the 6 components of advertising? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation.

What are 5 product examples? ›

Examples of products
  • Magazines.
  • Toothpaste.
  • Food.
  • Candy.
  • Laundry detergent.
  • Shampoo.
Jun 2, 2022

What are the 7 product? ›

These “7 Product Dimensions” are User, Interface, Action, Data, Control, Environment, and Quality Attribute.

What are 5 examples of goods and services? ›

Examples of goods are automobiles, appliances, and clothing. Examples of services are legal advice, house cleaning, and consulting services. The output of a business can lie somewhere between these two concepts. For example, a landscaping company could sell a homeowner a tree (goods) and also mow the lawn (a service).

What are the 4 types of media advertising? ›

There are four major types of advertisement mediums: print, television, outdoor signage, and digital media advertisements.

What are the 10 different kinds of media used? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered.

What are the 7 types of online advertising? ›

Online Advertising
  • The different types of Online Advertising. ...
  • Social Media Advertising. ...
  • Content Marketing. ...
  • Email Marketing. ...
  • Search Engine Marketing (SEM) ...
  • Display Advertising. ...
  • Mobile Advertising. ...
  • Using Programmatic Marketing for Online Advertising.

What are the 7 functions of advertising explain? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.

What are 5 types of out of home advertising? ›

Their high traffic location, visibility and long lifespan make them a very cost-effective form of advertising.
  • Billboards. Bulletins or Billboards, as they're commonly called, are large and impactful media types. ...
  • Digital Billboards. ...
  • Wallscapes. ...
  • Murals. ...
  • Urban Street Furniture. ...
  • Bus Shelters. ...
  • Airports. ...
  • Busses.
Nov 23, 2022

What are the 4 strategies of advertising? ›

Strategies that contribute to effective advertising
  • Identify a target audience. ...
  • Evaluate your existing brand. ...
  • Set your goals. ...
  • Bring in professionals. ...
  • Time and place your ads correctly. ...
  • Invest to grow your reach. ...
  • Enhance your social media ads. ...
  • Evaluate your ads' success.
Jun 24, 2022

What are the most effective advertising strategies? ›

Strategies that contribute to effective advertising
  • Identify a target audience. ...
  • Evaluate your existing brand. ...
  • Set your goals. ...
  • Bring in professionals. ...
  • Time and place your ads correctly. ...
  • Invest to grow your reach. ...
  • Enhance your social media ads. ...
  • Evaluate your ads' success.
Jun 15, 2021

What makes a good advertisement effective? ›

A good advertisement will: Grab the attention of viewers. Encourage them to take action. Outline the benefit of doing so.

What does effective mean in advertising? ›

the degree to which the objectives of an advertisement or advertising campaign have been achieved; the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See: Communication Effect of Advertising Sales Effect of Advertising.

What are the 5 main marketing strategies? ›

The 5 P's of marketing – Product, Price, Promotion, Place, and People – are a framework that helps guide marketing strategies and keep marketers focused on the right things.

What are the top 5 advantages of advertising explained? ›

build customer awareness of your business and brand. promote the benefits of your products or services. communicate information about your business. increase sales and demand.

What makes advertisements memorable? ›

According to the Ipsos research, the most effective components in making the spots more memorable are characters and audio cues. In both cases, these elements are utilized by a tiny minority of advertisers.

What are the 8 types of advertising? ›

Here are some common types of digital advertising:
  • Display adverts. Display advertising is the most simple form of digital advertising and usually combines images and text. ...
  • Paid search advertising. ...
  • Social media advertising. ...
  • Print advertising. ...
  • Outdoor advertising. ...
  • Direct mail advertising.
Jan 26, 2023

What are the three elements of an effective advertising? ›

5 Elements Of A Successful Ad
  • A Clearly Defined Target Audience. In order to create a successful ad, you need to know who you are speaking to, and ultimately, who you are selling to. ...
  • Value Proposition - Whats In It For Them. ...
  • Quality Content and Design. ...
  • The Call-to-Action (CTA) ...
  • The Follow Up.
Mar 7, 2023

What does effective campaign mean? ›

An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital media channels. A campaign plan is a short-term integrated communications plan to generate leads or sales.


1. Derek Sivers — Finding Paths Less Traveled, Taking Giant Leaps, and Picking the Right “Game of Life”
(Tim Ferriss)
2. 23 Advertising Techniques Used to Create Powerful and Persuasive Ads
3. Clever Ads That Are On Another Level
4. 20 Creating Your First Ad Campaign Objectives
(Coach Mark Edrada)
5. How to speak so that people want to listen | Julian Treasure
6. Never Settle, Never Done | Nike


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